Three brands,
one courtyard

What we're asking for

The first two minutes

Three things, and none of them cost the Roadhouse money.

Where the brands actually stand

Audited from the repositories, 3 September

Worth being straight about this before proposing anything: only one of the three businesses has a documented content system, and the joint work has never been done.

Three findings that shape everything

Checked, not assumed

1 · The name has a trademark constraint

Research on file flags a live federal registration — Reg. 1,779,343 — said to cover the bare word VIVERE, with the standing recommendation that VIVERE and COLORADO always lock as one unit.

It does not kill the idea. It shapes the construction — see §4.

2 · Colour will not keep the two brands apart

Vivere's design direction asserts its palette is “deliberately not Mimi's #d41020 red, which matters for keeping two businesses at one address distinct.” We measured it.

The metals separate cleanly. The reds do not. ΔE 20 at 12° of hue is a sibling, not a stranger — and a courtyard at night is the worst possible viewing condition.

Worth noting: the emblem PNG's actual flame (#C9531F) separates better than the CSS token does. The documented mismatch between artwork and tokens is currently working against you.

3 · Mimi's cadence cannot be copied

Mimi's runs a documented five-pillar system: a daily Flavor Board at 12:45 MT that is fully automated, plus weekly satire, a menu spotlight and a review showcase — with a hard rule that there are never more than two non-daily posts on the same day per platform.

The name, and how it's built

Recommendation, with the alternatives

Mimi's already solved this problem, and the answer is to solve it the same way rather than inventing a second system.

Same construction, same endorsement line, unmistakably different voices. The locked VIVERE COLORADO wordmark stays intact, which answers the trademark point. “At Roadhouse” is a location endorsement, not part of the mark.

Where “To Live” goes

Not in the wordmark. A three-part name on a trailer at night is one part too many, and the translation is worth more as a line of copy you can use once, well:

Used on the About page, the trailer's back panel, and the launch film's final card. Not on the menu board, not in every caption.

The alternatives, honestly

When to use which name

• Vivere Colorado — the legal entity, catering, invoices, the website, anything off-site.
• Vivere Colorado, at Roadhouse — the courtyard: trailer, A-frame, menu board, and any post about a courtyard service.
• Never “Roadhouse at Vivere”, and never Vivere alone on signage while the trademark question is open.

The visual system

What is fixed, what is still open

The one decision still open on the mark

The Vivere logo went through five generations. The frame is settled — “The Hatch”, arch and sill, two inks, 16 nodes. What is not settled is the interior:

• A · range — says Colorado.
• D · stack — says food, 10 nodes, and holds up best at 24px. Recommended

Steam and flame were both tried and failed — steam read as a bar chart, flame as a leaf. Switching the interior later is a ten-minute edit, so this does not block anything.

The two sites, live now

Both built, both noindex — click through and mark them up

SWOT

The courtyard proposition, honestly

The schedule collision

The most important scheduling fact we have

Our own engine notes say it plainly: “Every Roadhouse music date falls on a Friday or Saturday. Vivere is open Sunday to Wednesday — the two calendars barely overlap, which is the single most important scheduling fact in this file.”

The question worth the most money in the meeting

Should Vivere open Friday and Saturday for music nights? Our own service notes record that Sunday–Wednesday is “still one of three [schedules] that were circulating — settle it before it drives a season of order quantities.”

• For: the crowd is already there and already paying for drinks. Food attach on a music night is the highest-volume opportunity available.
• Against: one person, one fryer, and a music crowd arrives in a surge rather than a trickle. A queue on a Friday damages both brands.
• A middle path: a cut-down music-night menu — burgers and fries only, no salads, no strips — which halves the fryer contention and the prep.

September, already booked

Three off-site events — and they change the courtyard argument

The trailer is not only a courtyard asset. Three dates are already committed, and two of them land on the Fridays we were debating.

What this settles, and what it breaks

The 18th is the most important date in this document

At Ace Hardware the trailer serves Mimi's ice cream alongside Vivere burgers. That single fact rewrites the branding requirement:

Grand View Event Center is already a Vivere web client, so the 23rd is a warm relationship rather than a cold booking — worth mentioning as evidence that the trailer travels well.

What it does to the month

Laid end to end, September is heavier than it looks for one person:

• 6–8 opening weekend, three services, Labor Day in the middle
• 11 car show — a Friday, off-site, after a four-day week
• 13–16 courtyard, four services
• 18 Ace Hardware — off-site, two brands, needs ice cream logistics
• 20–22 courtyard, three services
• 23 Grand View — off-site, and the courtyard closes
• 27–30 courtyard, four services

Events we could create

Using the space, on the nights we already have

These are proposals, not commitments — each one is cheap, recurring and playable with one person. Recurring beats one-off: a night people learn is worth more than an event people attend once.

Storyboard & wireframe: where it stands

The honest answer before the plan

The question was whether storyboard and wireframe work exists for Mimi's at Roadhouse and for Vivere Colorado. It half exists, and the half that is missing is the half that matters for the courtyard.

Wireframes — the two pages

Page map first, then the courtyard page section by section

Two pages serve the campus. They must not compete, and they must not read as one company with two names. The rule below settles it: each page owns its own business and hands off rather than absorbing.

Page map, as it exists today

Courtyard home — section wireframe

Mimi's at Roadhouse — spec versus reality

The IA spec is thorough and still valid. What it lacks is not design, it is facts:

• Exact opening date — unlocks the countdown and retires three TBD chips
• Daily hours — unlocks a real open-now state
• Expanded food menu — fills the second cabinet, currently a placeholder
• 21+ drink list — fills the house-rules panel

All four are Roadhouse facts, not Vivere facts — which is why they have sat unanswered. They are questions for this meeting.

Scroll storyboard — the courtyard page

Built to rhyme with Mimi's, not to copy it

Mimi's at Roadhouse already has a nine-beat storyboard governed by a motion law: one current, four reserved vectors, each spent exactly once. Vivere gets the same discipline and a different story — because Mimi's story is walking in off the street, and Vivere's is a trailer that is only there four nights a week.

Motion law

The seven beats

The 30-day content storyboard

6 September – 5 October · real captions, not placeholders

Two rules constrain every line below. Mimi's Flavor Board posts automatically at 12:45 MT, daily, untouchable. And no platform takes more than two non-daily posts in a day — so every joint post spends one of Mimi's scarce slots. That cost is shown.

Week 1 · 6–12 Sept — opening

Week 2 · 13–19 Sept — the trailer travels

Week 3 · 20–26 Sept — the dark night

Week 4 · 27 Sept – 5 Oct — settling in

Assets that must exist before 6 September

• Logo interior decided — A·range or D·stack — everything printed waits on this
• Opening-night reel shot and cut
• Courtyard hours confirmed and on the site
• Mimi's cadence agreement — how many joint posts a month, and whose slot
• Modular trailer panel designed (needed printed by 18 Sept, not 6 Sept)

The static card set

Ten cards, specified so they can be built without another conversation

Every static post in the 30-day calendar above resolves to one of these ten cards. Type discipline is the load-bearing rule: Anton condensed carries Vivere, Pacifico script carries Mimi's, and they are never set at the same weight or size on one card. The reds do not separate on their own — deltaE 20.2 between ember and Mimi's red — so colour is never the only thing telling a joint card apart. Type is.

The three that matter most

Animated cards & reels

What moves on top of the static set

Five moving assets, reusing the motion vocabulary from the scroll storyboard so the site and the social feed feel like one system rather than two departments.

Shot on a phone vs. built

Brand, tone & style — side by side

Has this work actually been done? Here it is, next to each other.

Three brands, one campus — but only two have ever done this work. The third column below is mostly unknown to us on purpose: filling it in is one of the jobs of this meeting, not something to guess at beforehand.

The campus rules — proposed, not yet agreed

• Brands separate by type, not colour — the reds read as one family (ΔE 20.2)
• The trailer wrap is modular: one permanent Vivere panel, one swappable panel for Roadhouse / Mimi's / neutral
• A joint post always spends one of Mimi's two daily non-daily slots, never a separate Vivere allotment
• Final approval on any joint asset — proposed: Joe drafts, Mimi's side signs off before it posts

Plan of action

3 September → end of October

This week · 3–6 Sept — opening

Week of 7 Sept — identity into the world

Week of 14 Sept — the joint date

Late Sept – Oct — build out

Before we leave this meeting

These genuinely need Miles and TW — Joe cannot decide them alone:

• Permission to trade as Vivere Colorado, at Roadhouse
• Courtyard hours, and confirmation the courtyard is dark on 23 Sept
• How many joint posts a month, and whose slot they spend
• Who has final say on a joint asset
• Whether the Roadhouse name goes on the swappable panel
• Mimi's at Roadhouse opening date, hours, menu and drink list

Questions for Miles & TW

Tick as you go — answers save on this device

We have nothing on file about the Roadhouse's own brand or calendar. These are the gaps, grouped so you can work through them without losing the thread.

Decisions for the room

Things that should not leave the meeting undecided

Open notes

Anything that doesn't belong anywhere else

Everything you type in this document stays on this device — it is not sent anywhere and Miles and TW will not see your notes in their copy. Use the buttons to pull it all out at the end.